Use case: Attracting high-value customers

In which regions can I attract users with great purchasing power?

The telecommunications market is highly competitive. At the slightest sign of customers mistrust towards the mobile services provider, the possibility to switch from a company to another one that provides a better customer service is likely. For that reason, companies are constantly evolving in order to improve, develop and provide more intelligent and up to standard solutions for their customers.

Modernizing the structure in order to offer high-speed data transmission mainly aims to improve the services offer for people with high buying power. But where do you invest to meet these users? By using the Competitive Analytics, Webradar’s unique and disruptive solution, the efforts will be oriented towards your target audience and that will bring satisfaction among potential customers.

Competitive Analytics collects interrelated quality information from mobile network, allowing you to verify the regions where your company stands out from competitors and map areas where people with high buying power are found. From the understanding acquired from the solution, it is possible to identify opportunities to plan marketing campaigns focused on attracting these customers and, consequently, reduce the costs of less assertive campaigns. It also helps to increase revenue based on your current customers. In addition, it is possible to identify the campaigns results mapping their efficiency, by using historical data of the campaign itself. 

That is the opportunity to analyse a large volume of data and set up priorities thanks to the understanding of the current scenario. In other words, Competitive Analytics works with insider analysis and shows the mobile services providers ranking as well as providing other relevant details about the network. Thanks to that new solution, it will be a lot more easy and quick to set up goals and succeed in achieving them.

We aim to bring innovation to platforms that ensure the suitable running for your business and foster your growth because we are convinced that our great services differential advantage is the capability of providing a lot more value and strength to your company. 

Results:

Revenue increase

Increase of Market Share

Reduction of cost with
marketing campaign

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